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Search Engine Optimization

Search Engine Optimization

Why Is SEO Important For Your Business‚Äč?


1. Increase Organic Traffic                             2. Brand Authority

3. Target Audience                                           4. User Experience

5. The Research/Buying Cycle                       6. Offline Sales

7. Local SEO                                                       8. Measuring

9. Long-term Strategy                                      10. Understanding Your Audience

11. Grow With Global Search                          12. Stand Out From Your Competitors


                     Benefits of Local SEO

Focusing your SEO on local markets takes your little fish status out of the big pond and plops you in a more realistically sized pool. Since most small businesses rely on local consumers to grow, the benefits of this approach are undeniable.

1. Improve Online Visibility
2. Build a Community
3. More Relevant Traffic
4. Local Return Customers
5. Build Trust and Authority
6. Increased Sales


                    Types of SEO

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. 

On-Page SEO‚Äč

On-Page SEO is the process of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements to improve rankings and user experience. Search engine optimization (SEO) for on-page factors includes

  • Writing informative, relevant, and engaging content for your website’s users while optimizing for Google bots,
  • Utilizing HTMLTAG to emphasize important sections of your material,
  • Checking for broken links or content duplication.
  • Reducing the file size of photos. 
  • Structuring the URL for numerous pages to ensure they are clear and to the point. 


Off-Page SEO


You can think of OFF PAGE SEO as everything you do outside of your website to help it rank higher in Google’s search results. It includes getting good social media advertising, getting clients to give you good reviews on online forums, and getting links from credible websites in the same field as you.

The three types of links include:

Natural Links.

Created Links

Built Links

Technical SEO


Technical search engine optimization (SEO) refers to the tactics involved in creating and optimizing a website so that search engines can readily crawl, index, and render it. Technical SEO is just one piece of the whole SEO puzzle. 

Most marketers and business owners leverage technical SEO to better their website’s chances to rank well in the search engine results pages (SERPs).

creating an extensive XML sitemap and making your site mobile-friendly are only some tactics used to help web spiders filter and categorize your pages based on their content. For more information, see our post on technical SEO.